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This is a very special product where industrial design achieves a significant contribution. It is a syringe for self-application (self-administer) in patients with rheumatoid arthritis, a disease that causes inflammation in the joints.
The Cimzia is a product designed slicing by the company Smart Design, the same who designed some years the juicer Ojex OrangeX Venezuelan company that we review here on this blog. This time a product in the field of medicine, health. A project for the Pharmaceutical Company UCB connected to the giant mass OXO products.
Dan Formosa, Co-Founder of Smart Design and OXO firm partner says "injecting slicing redesign this was very similar to redesign cooking implements. These are items that have not been visited by design in years. " The product is designed from the user (user centered), since the dynamics in self-application of the dose. On the way grip (grip) there is a significant design effort slicing considering the patients of this disease are limited to the apprehension of objects. This grip largest and fully lined in vulcanized rubber, slicing iconic element OXO products, can increase product efficiency by 48%.
This project will clearly see the possible spaces of industrial design in sensitive areas such as medicine. At the same time as the design strategies are mounted on the idea of re-design with much credit and producing significant improvements in products. This was the strategy followed by the company OXO in the redesign of traditional potato peeler, for a product that has become slicing the icon of the company.
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